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Trusted by digital & content marketing teams

Increase conversions
up to 3x

Prove the brand impact of your content

Optimize content with AI that's fine-tuned by your data.

A 360° view of your content’s performance.

Knotch One uniquely combines three types of data signals: content engagement, content value & sentiment, and audience journeys to give you a holistic view of your content performance, including how your audience perceives your content and where content over or underperforms in the audience journey.

Collect Audience
Sentiment & Feedback

Use Knotch Cards to survey people directly on your content. Gain insight into the true value that content is providing your audience.

Track the journey from
content to conversion

Follow the path from content interaction to conversion. Knotch One traces each content touchpoint along the customer journey, helping you see the full influence of your content on driving action

Measure Audience
Engagement

Understand what content is getting eyeballs and understand how your content resonates, drives engagement, and wins audiences.

Prove your content's value.

With Knotch One, you can confidently prove the value of your content by connecting it directly to engagement, conversions, and brand impact. Gain actionable insights to optimize and refine your strategy, ensuring every piece of content works harder for your business.

Always-on content business performance audit

Track your content’s effectiveness with Knotch One’s always-on audit. Understand which pieces resonate, drive meaningful engagement and ultimately convert.

Attribute conversions directly to content

Multi-session, full-journey tracking attributes conversions to any content touchpoint—first, middle, or last - Revealing the complete influence of each content asset.

Connect content to brand objectives

Go beyond surface metrics—gain insight into the value exchange with your audience. Knotch One’s sentiment analysis uncovers not only how your content resonates with audiences but also where refinement is needed for greater impact.

Improve your content’s performance.

Knotch One is the only generative AI platform built with content performance at its core. Knotch’s AI is trained on your unique content performance data, content landscape, and brand guidelines – which helps you optimize, atomize, version, and even create new content designed to generate results.

Repurpose high-performing content

Knotch’s AI, trained on your unique content data and brand guidelines, empowers you to seamlessly version top-performing content for different audiences, segments and channels. Effortlessly generate variations that align with your brand and drive amplified results.

Optimize low-performing content

Revitalize your "content graveyard" by identifying and optimizing low-performing content to boost engagement, sentiment, and conversion metrics.

Supercharge content’s business impact

Transform your content into a business driver, Knotch CTA Cards leverage data-driven insights to lead your audiences to action.

Do it effortlessly.

Knotch One is designed with marketers in mind—easy-to-use tools, automated insights, and efficient workflows help you maximize your impact with minimal effort. With powerful features like intuitive analytics, auto-tagging, and one-click optimizations, Knotch One empowers you to focus on strategy, not spreadsheets.

Effortless Analytics

Dive into powerful, easy-to-use analytics designed for marketers. Knotch One’s intuitive dashboards make it simple to track performance, uncover insights, and act faster than ever.

Automated Tagging & Reporting

Knotch One organizes and analyzes your content for you, delivering insights that let you focus on what matters: driving results.

One-Click Optimizations

Achieve quick wins with one-click optimizations. From refining content to boosting performance, Knotch One makes it easy to turn insights into action without the hassle.

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop

Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda

CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson

Director of Content Strategy, Smile Train

Not just a pretty platform

We’re the authority in content strategy & thought-leadership

Why Most Brands Fail at Audience-Centric Marketing - And How Yours Can Succeed - Key Takeaways

Discover why many brands struggle with true audience-centric marketing and learn actionable strategies to build deeper, more genuine connections with your audience. Insights from experts at Novartis, Distillery, and Kaiser Permanente.

Why the Middle of the Audience Journey Deserves 6x More of Your Attention

Marketers often focus on first and last-touch content, but data shows mid-touch content is the real conversion driver—accounting for 86% of conversions. Learn how to optimize your mid-journey content for maximum impact.

AI Use Cases for Marketers: The Good, The Bad, and The Ugly Workshop - Key Takeaways

Discover key insights from Knotch’s AI marketing workshop featuring Robert Rose and Joe Lazer. Learn how AI enhances content creation, personalization, audience understanding, and workflow efficiency—without replacing human creativity.

Turn ‘Underperforming’ Content into Conversion Gold

Don’t ignore low-scroll, low-time pages—learn how high recirculation can drive 4.5x more conversions. Unlock hidden revenue potential with data-driven content strategies from Knotch Labs. 🚀

Forrester reports: Content intelligence is essential

Forrester reports that content intelligence is no longer optional—it’s critical for marketers aiming for real business impact. Learn how AI, smarter measurement, and data-driven insights can transform your content strategy.

The Content Tipping Point: When More Engagement Backfires

More engagement isn’t always better. Knotch analyzed 15,000+ pages and found the ideal balance of scroll depth (40–50%) and time on page (2–3 min) drives the highest audience sentiment. Learn how to optimize content for maximum impact.

Content Leadership: The First 100 Days – Insights for Success

Discover key strategies for content leadership in the first 100 days. Learn from industry leaders at Knotch's workshop as they share insights on defining goals, fostering collaboration, prioritizing audiences, and driving impact.

The Rise of the Content Leader

Discover why the modern organization demands a top-level content leader to drive strategy, coordination, and ROI. Explore how visionary brands like JP Morgan, Goldman Sachs, and Citibank are redefining content leadership to meet evolving audience needs.

Charles Handy’s Shamrock Organization Model: A Blueprint for AI-Driven Content Teams

Explore Charles Handy's Shamrock Organization Model and its relevance to AI-driven content teams. Learn how core employees, freelancers, and outsourcing integrate with AI to shape the future of content strategy and production."

What Michelangelo Can Teach Us About Crafting the Perfect Content Brief

Discover how lessons from Michelangelo's Sistine Chapel commissions can transform your content strategy. Learn to write creative briefs that inspire high-performing, audience-focused content.

‍The Missing Ingredient of Content Governance is…‍

Explore enterprise content governance—strategies, challenges, and tools to ensure content aligns with business goals and drives measurable outcomes.

A Guide to Leveraging Content Intelligence for Business Growth

Learn how content intelligence can transform your content into a powerful growth engine. Discover how advanced insights and AI-driven optimization can help you align content with business goals, enhance customer journeys, and drive measurable results like conversions and brand loyalty.