The new rules of search: Adapting for Generative AI
Discover how generative AI is reshaping search and content strategies. Learn to optimize for AI-driven discovery, build trust through content, and master new metrics for success in a changing digital landscape.
Panelists
Gisele Góes
Gisele Góes
Director of Organic Growth, Chime
Andrew Bolton
Andrew Bolton
Chief Customer Officer, Knotch
Agenda
Generative AI is revolutionizing content discovery by shifting consumer behavior from traditional searching to curated, AI-driven answers. Tools like ChatGPT and Google AI Overviews are reshaping the search landscape, requiring marketers to adapt their SEO and SEM strategies to stay visible and relevant and make content a central part of their growth.
Join us for a workshop featuring Giselle Góes, Director of Organic Growth at Chime and Andrew Bolton, Chief Customer Officer at Knotch as they explore topics like:
• The implications for SEO and SEM strategies
• The need for Brands to become a trusted content source
• New metrics for success
This workshop will provide insights and strategies to ensure your brand’s content is optimized for the next generation of search and discovery. Don’t miss this opportunity to learn from industry leaders and prepare for the AI-powered future of content marketing.
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
Discover how lessons from Michelangelo's Sistine Chapel commissions can transform your content strategy. Learn to write creative briefs that inspire high-performing, audience-focused content.
Learn how content intelligence can transform your content into a powerful growth engine. Discover how advanced insights and AI-driven optimization can help you align content with business goals, enhance customer journeys, and drive measurable results like conversions and brand loyalty.
In the world of content marketing, it’s easy to feel swamped by the endless sea of metrics available. How do you pinpoint the key indicators that truly drive business outcomes like brand awareness, lead generation and conversions?The secret lies in distinguishing between leading indicators, which provide early signals on content performance, and lagging indicators, which confirm whether your efforts hit the mark. Understanding how these two types of metrics work in tandem can transform your approach to measuring content success and ensure your strategy aligns with long-term business goals.
At Knotch, we hear from marketing and content leaders every week that they need to scale their content output – for new channels, for more organic search traffic, for campaigns, for thought leadership, for personalization engines, for new journey stages, for regions, countries, markets.
In today’s fast-paced marketing landscape, high-performing content is more crucial than ever. With the digital space becoming increasingly saturated, standing out requires more than just good writing; it demands content that not only captures attention but also drives measurable business results that matter. High-performing content is defined as content that garners high visibility and significant business impact, measured by key performance indicators such as acquisition, retention, conversion and brand perception. Engagement is not a business outcome — important as the means, but not the end goal.
Content marketing is moving from the sidelines to being front and center as strategies, plans, and tactics are developed and executed. In Knotch’s humble view, go-forward roadmaps for content need an urgent update to capture all the opportunities for growth that face marketers.
Discover why focusing on the end of your customer journey can boost conversions. Learn how to optimize your content strategy to guide customers effectively, personalize their digital experience, and maximize the value of every website visit.
Beam Content's Brooklin Nash and Sam Hembree discuss how a solid piece of B2B content can work for multiple goals and KPIs, for multiple audiences.
Explore how Content Intelligence can revolutionize your financial services marketing journey. Learn about the current challenges in finserv content and discover how our platform can help you understand your audience, reduce waste, increase conversions, and optimize your customer journey.
The missing middle is the mid-touch customer journey data that shows you how content and other webpages influence conversions.
Replay of our webinar with the Andrea Sullivan, CMO at VaynerX, about content marketing trends to expect in 2022.
That's right. There's no such thing as vanity metrics. All metrics are useful — learn how to leverage data to find the right insights.