RESEARCH REPORT: AI Adoption In Marketing — The Game Changer You Can’t Afford to Ignore

AI Adoption In Marketing:      

The Game Changer You Can’t Afford to Ignore

The adoption of AI for marketing is no longer just an option – it's a necessity. AI experimentation defined 2022 and 2023, and now AI is no longer a mere trend but a fundamental element of modern marketing strategies.

Knotch went out and surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations. And the results are powerful. What you'll learn:

  • The critical importance of adopting AI for staying competitive in 2024
  • Strategies for optimizing AI integration to drive efficiency and effectiveness simultaneously
  • Key insights into the current state of AI adoption, and fallacies in AI perception
  • Practical recommendations for overcoming barriers to AI adoption and maximizing its potential
  • A glimpse into the future of AI in marketing and how organizations can prepare for what's to come

Ready to understand how to maximize AI potential? Download the AI Research Report now.

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RESEARCH REPORT: AI Adoption In Marketing — The Game Changer You Can’t Afford to Ignore

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

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Director, Digital Marketing, Insperity

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CMO, Zillow

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