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Plots your performance.
Maps your potential.
Plots your performance.
Maps your potential.
Knotch One’s always-on content performance audit scores each page based on its impact on your business goals. Whether you're focused on brand building or driving conversions, you'll gain clear insights into what truly moves the needle.
Gain a site-wide perspective of what content is driving business impact, spot top performers and areas of improvement or removal.
Drill down into each performance quadrant for a detailed analysis, insights and actions
Track content’s improvement over time to clearly see the impact of your optimizations and fine-tune future strategies.
Diagnoses the problem.
Prescribes the solution.
Diagnoses the problem.
Prescribes the solution.
Data is your content’s truth serum. That's why we collect engagement, sentiment, conversion, and journey data site-wide - to uncover what’s working, what’s not, and tell you why.
Track users over time to understand how content is impacting the customer journey and identify accelerators and potential blockers.
Use Knotch Surveys to understand if your content is providing value to audiences and diagnose opportunities for improvement.
Combine survey feedback, engagement and conversion data to get a holistic picture of content performance throughout the customer journey.
Learns from your data.
Optimizes itself.
Learns from your data.
Optimizes itself.
Knotch’s AI learns from your unique content performance data and is trained on your brand voice - so you can optimize low performing content, repurpose high performing content and generate new content, with a click of a button.
Optimize Existing Content.
Enhance underperforming content to boost its effectiveness and drive better results.
Repurpose Top Content
Version high-performing content for different audiences, segments, formats and channels.
Create New Content
Craft data-driven content tailored to your brand’s unique voice and goals.
Trusted by the best (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
Discover how lessons from Michelangelo's Sistine Chapel commissions can transform your content strategy. Learn to write creative briefs that inspire high-performing, audience-focused content.
Learn how content intelligence can transform your content into a powerful growth engine. Discover how advanced insights and AI-driven optimization can help you align content with business goals, enhance customer journeys, and drive measurable results like conversions and brand loyalty.
In the world of content marketing, it’s easy to feel swamped by the endless sea of metrics available. How do you pinpoint the key indicators that truly drive business outcomes like brand awareness, lead generation and conversions?The secret lies in distinguishing between leading indicators, which provide early signals on content performance, and lagging indicators, which confirm whether your efforts hit the mark. Understanding how these two types of metrics work in tandem can transform your approach to measuring content success and ensure your strategy aligns with long-term business goals.
At Knotch, we hear from marketing and content leaders every week that they need to scale their content output – for new channels, for more organic search traffic, for campaigns, for thought leadership, for personalization engines, for new journey stages, for regions, countries, markets.
In today’s fast-paced marketing landscape, high-performing content is more crucial than ever. With the digital space becoming increasingly saturated, standing out requires more than just good writing; it demands content that not only captures attention but also drives measurable business results that matter. High-performing content is defined as content that garners high visibility and significant business impact, measured by key performance indicators such as acquisition, retention, conversion and brand perception. Engagement is not a business outcome — important as the means, but not the end goal.
Content marketing is moving from the sidelines to being front and center as strategies, plans, and tactics are developed and executed. In Knotch’s humble view, go-forward roadmaps for content need an urgent update to capture all the opportunities for growth that face marketers.
Discover why focusing on the end of your customer journey can boost conversions. Learn how to optimize your content strategy to guide customers effectively, personalize their digital experience, and maximize the value of every website visit.
Beam Content's Brooklin Nash and Sam Hembree discuss how a solid piece of B2B content can work for multiple goals and KPIs, for multiple audiences.
Explore how Content Intelligence can revolutionize your financial services marketing journey. Learn about the current challenges in finserv content and discover how our platform can help you understand your audience, reduce waste, increase conversions, and optimize your customer journey.
The missing middle is the mid-touch customer journey data that shows you how content and other webpages influence conversions.
Replay of our webinar with the Andrea Sullivan, CMO at VaynerX, about content marketing trends to expect in 2022.
That's right. There's no such thing as vanity metrics. All metrics are useful — learn how to leverage data to find the right insights.